عظيم بإختياري - جريت باي تشويس - يعود جيم كولنز برائعة جديدة بعد ١٠ سنوات من جود تو جريت good to great يبجث فيها لماذا تنجح بعض الشركات في ظروف الغموض و الفوضى و عدم اليقين .. في حين تفشل شركات أخرى In Great By Choice: Uncertainty Chaos and Luck—Why Some Thrive Despite Them All we ask: why do some companies thrive in uncertainty, even chaos, and others do not? Based on nine years of research, buttressed by rigorous analysis and infused with engaging stories, Jim and coauthor Morten Hansen enumerate the principles for building a truly great enterprise in unpredictable, tumultuous, and fast-moving times. This book is classic Collins: contrarian, data-driven, and uplifting.